Entrepreneur. Brand builder. Investor.
Andreas W. Herb
Andreas W. Herb is an entrepreneur by conviction. For more than three decades, he has developed products, brands, sales models and international business relationships. His experience is not based on theoretical investment models, but on building and operating businesses himself.
„I am not only interested in whether an idea sounds good. I want to know whether we can make it real together.“
Investor on “Die Höhle der Löwen”
Since season 20, Andreas W. Herb has been an investor on “Die Höhle der Löwen”, the German edition of Dragons' Den on VOX. There he meets founders from across the country — with the same question that comes first at Herb Ventures: does the person behind the idea convince us, and can we build a company together?
“Die Höhle der Löwen” is a trademark of its respective rights holders. It is named here for information only and implies no connection between the broadcaster and Herb Ventures.
Attitude and way of working
Love what you do
For Andreas Herb, work and life are not opposites. Those who love what they do work more precisely, think further ahead and stay with it longer — especially when things get difficult.
Execution over perfection
Ideas only count once they reach the market. Speed, pragmatism and the willingness to get his own hands dirty have shaped his way of working from day one.
An international perspective
Travel, markets and personal encounters are his most important source of inspiration. Many long-standing business relationships have grown into genuine partnerships over the years.
Trust and a handshake culture
Business is done between people. Reliability, honesty and long-term thinking are the foundation of every collaboration for him.
The entrepreneurial journey
The entrepreneurial beginning
It begins not with a strategy but with an attitude: to act on ideas instead of just having them. First independent projects grow into an entrepreneurial path.
Building and developing brands
Products become brands. Positioning, design, sales and retail partnerships come together to form a distinct brand portfolio.
Building sales organisations
Growth happens in the market: dedicated sales organisations, long-term retail relationships and a resilient network across retail and hospitality.
International expansion
Brands and business models are taken into international markets — with local partners, personal relationships and staying power.
Investments and participations
That experience flows into selected participations: capital, network and hands-on support for entrepreneurs.
Herb Ventures
Herb Ventures brings these activities together as a private investment company: entrepreneurial capital combined with lived operational experience.
We are happy to answer press enquiries about Andreas W. Herb personally.
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