Press Release·
Herb Ventures invests in IRISgo
Andreas W. Herb is backing the Swiss travel mug maker IRISgo. This investment, too, came out of the VOX founder show “Die Höhle der Löwen”.
Paderborn, 12 October 2026 — Herb Ventures, the private investment company of entrepreneur Andreas W. Herb, is investing in IRISgo. The deal with the Swiss company came out of the VOX founder show “Die Höhle der Löwen”.
IRISgo makes travel mugs from double-walled stainless steel. The mug is defined by a patented twist closure and interchangeable lids — an everyday product built to be used for years rather than once.
Herb Ventures contributes experience in brand building, distribution and internationalisation, and will support IRISgo as it grows.
The parties have agreed not to disclose the financial terms of the investment.
„A mug you hold every single day has to do two things: stay shut and look good. IRISgo does both, and the closure is patented. That is a foundation you can build a brand on.“
Herb Ventures at a glance
Herb Ventures is the private investment and holding company of entrepreneur Andreas W. Herb. It combines entrepreneurial capital with operational experience in brand building, sales, international expansion and scaling. Herb Ventures invests in selected companies and actively supports them as they grow.
“Die Höhle der Löwen” is a trademark of its respective rights holders. It is named here for information only and implies no connection between the broadcaster and Herb Ventures.